Goffs will celebrate 10 years of the London Sale as the boutique auction is set to raise the curtain on Royal Ascot week once more, on Monday 17 June at Kensington Palace Gardens.
Luxury fintech company Privat 3 Money returns as title partner for the third consecutive year, whilst supporting brand partners include Ascot Racecourse, Château Léoube, Ampito Group, The International Yacht Company (IYC), Racing Post Bloodstock, and Hofmeister.
Privat 3 Money first partnered with Goffs in 2022, when Derby runner up Hoo Ya Mal (GB) (Territories {Ire}) sold for a sale-topping £1.2 million, while in 2023 Group winning two-year-old Givemethebeatboys (Ire) (Bungle Inthejungle {GB}) headlined trade at £1,1 million.
The world's first truly digital alternative for the private wealth sector, Privat 3 Money recognise that traditional players do not fully understand or appreciate the digital needs and demands of a new generation of high-net-worth individuals. The firm has reimagined access to deposits, payments, foreign exchange, and trading for the digital age, enabling financial transactions from anywhere in the world via smartphone whilst maintaining the personal customer service offering synonymous with traditional premier finance.
Welcoming Privat 3 Money back for this year's London Sale, Goffs Group Chief Executive, Henry Beeby said, “We are delighted to continue our valued relationship with Reda Bedjaoui and his team at Privat 3 Money. Privat 3 offer expertise and innovation in a traditional market which very much aligns with Goffs, and the natural synergy between P3's clientele and the international racing community who attend the London Sale make this the ideal partnership.”
Reda Bedjaoui, Founder and CEO of Privat 3 Money added, “We are thrilled to renew our partnership with the Goffs London Sale for the third consecutive year, an event we are proud to support. Goffs and Privat 3 Money both uphold a commitment to excellence and cater to a distinguished clientele, making our continued collaboration a perfect fit. Here's to another successful year!”
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